{"id":36600,"date":"2017-06-08T15:48:24","date_gmt":"2017-06-08T15:48:24","guid":{"rendered":"https:\/\/acidadenapontadosdedos.com\/?p=36600"},"modified":"2021-08-26T18:18:10","modified_gmt":"2021-08-26T18:18:10","slug":"lobject-de-elad-yifrach","status":"publish","type":"post","link":"https:\/\/www.sanchatrindade.com\/published\/lobject-de-elad-yifrach\/","title":{"rendered":"‘Parfum de Voyages’"},"content":{"rendered":"

Descobri a L’Objet<\/a>\u00a0no espa\u00e7o ‘Candles, A Fire In My Heart’ da\u00a021 Concept Store<\/a>\u00a0no Pr\u00edncipe Real.\u00a0Conhecida por ter as velas mais bonitas da cidade, trope\u00e7o na criatividade de Elad Yifrach quando descobri na linha ‘Parfum de Voyages’ o\u00a075<\/a>, ano em que o c\u00e9u me registou no territ\u00f3rio nestas maravilhas da Terra.<\/p>\n

I first discovered L’Objet<\/a>\u00a0at \u00ab\u00a0Candles, a Fire in My Heart\u00a0\u00bb, a space inside the 21 21 Concept Store<\/a> at Pr\u00edncipe Real.\u00a0<\/em>Known for having the most beautiful candles in the whole city, I stumbled upon Elad Yifrach\u2019s creativity when I found, in the \u00ab\u00a0Parfums de Voyages\u00a0\u00bb line, the \u00a075<\/a>, the year I was first registered into these wonders of the Earth.<\/em><\/p>\n

\"lobject_-elad_yifrash_ny_new_york_21conceptsore_principereal_acidadenapontadosdeodos_sanchatrindade6\"<\/p>\n

A L\u2019Objet\u00a0\u00e9 uma marca de luxo especializada em pe\u00e7as de decora\u00e7\u00e3o de interiores fundada pelo designer de interiores Elad Yifrach<\/a> h\u00e1 pouco mais de 10 anos em Nova Iorque. A filosofia da marca \u00e9 poder fornecer uma escolha a clientes apaixonados que procuram pe\u00e7as intemporais que contam hist\u00f3rias, onde o luxo e a funcionalidade se aliam na perfei\u00e7\u00e3o. Para isso, Elad dedica-se \u00e0 busca da absoluta qualidade em todas as pe\u00e7as que cria, viajando pelo Mundo inteiro em busca dos melhores artes\u00e3os e as melhores mat\u00e9rias primas para a produ\u00e7\u00e3o dos diferentes objectos que idealiza.<\/p>\n

Porque o Mundo n\u00e3o ser\u00e1 nunca grande demais, h\u00e1 umas semanas e enquanto filmava o meu programa\u00a0no\u00a0Santa Clara 1728<\/a>\u00a0tive o privil\u00e9gio de conhecer pessoalmente este criativo israelita que faz da sua lind\u00edssima marca, um enorme sucesso a n\u00edvel internacional. Na longa conversa que tiv\u00e9mos\u00a0fiquei a perceber que os seus projectos\u00a0s\u00e3o, de muitas maneiras, uma homenagem muito bonita aos\u00a0artes\u00e3os do Mundo e por isso lhes dedico \u00a0– e tamb\u00e9m \u00e0 sensibilidade do Elad – estas linhas.<\/p>\n

Voltando \u00e0 hist\u00f3ria desta marca especial, no\u00a0final de 2015, a L\u2019Objet lan\u00e7ou a sua primeira linha exclusivamente dedicada \u00e0s fragr\u00e2ncias de casa, ‘Parfums de Voyage’, uma ex\u00f3tica colec\u00e7\u00e3o de express\u00f5es arom\u00e1ticas criada usando apenas \u00f3leos e ess\u00eancias naturais na assinatura. Assim, a cria\u00e7\u00e3o das 4 primeiras velas perfumadas receberam como baptismo uma referencia ao destino da viagem e um n\u00famero: Th\u00e9 Russe (no 75, a minha), Mamounia (no 28), Jasmine D\u2019Inde (no 6) e Eau D\u2019\u00c9g\u00e9e (no 3). A associa\u00e7\u00e3o do nome do perfume a um n\u00famero n\u00e3o foi feita de forma aleat\u00f3ria, cada um tem um significado e uma liga\u00e7\u00e3o intima \u00e0 hist\u00f3ria de viagem que cada perfume conta. Cada aroma tenta capturar um momento inesperado de uma viagem e relembrar a magia de se deixar levar por uma aventura.<\/p>\n

L\u2019objet is a luxury brand specialized in interior decoration pieces and founded by the interior designer Elad Yifrach<\/a> about 10 years ago, in New York.<\/em><\/p>\n

This brand\u2019s philosophy is to provide a choice range to their passionate customers who search for timeless pieces that tell stories, where luxury and functionality come thoroughly together. In order to do so, Elad dedicates himself to the quest of absolute quality in each of the pieces he creates, travelling through the World in search of the best craftsmen and raw materials for the production of the different objects he conceives.<\/em><\/p>\n

Because the World will never be too big, some weeks ago while I was shooting the program at the Santa Clara 1728<\/a>\u00a0, I had the privilege of personally meeting this Israeli creative mind, who makes his beautiful brand a tremendous international success. Throughout the long talk we had, I got to understand that his projects are, in many ways, an extremely beautiful tribute to the craftsmen of the World. That\u2019s why I dedicate these lines to them, but also to Elad\u2019s sensibility.<\/em><\/p>\n

Returning to the history of this special brand, in the end of 2015 L\u2019objet launched their first line exclusively dedicated to home fragrancies. \u00ab\u00a0Parfums de Voyage\u00a0\u00bb, an exotic collection of aromatic expressions, created using nothing but oils and natural essences in its signature. The first 4 candles to be created were thereby named with a reference to the journey\u2019s destiny and a number: Th\u00e9 Russe (no. 75, mine), Mamounia (no. 28), Jasmin d\u2019Inde (no. 6) and Eau D\u2019\u00c9g\u00e9e (no.\u00a03).<\/p>\n

\"lobject_-elad_yifrash_ny_new_york_21conceptsore_principereal_acidadenapontadosdeodos_sanchatrindade9\"<\/p>\n

Para a cria\u00e7\u00e3o destes 4 aromas Elad Yifrach trabalhou em colabora\u00e7\u00e3o com o perfumista Yann Vasnier<\/a>, o conceituado mestre perfumista respons\u00e1vel pela cria\u00e7\u00e3o de perfumes para designers como Tom Ford, Marc Jacobs e Comme des Gar\u00e7ons. A inspira\u00e7\u00e3o de Elad e Yan para a cria\u00e7\u00e3o da linha Parfums de Voyage, foi baseada nas intensas viagens que Elad faz em busca de mat\u00e9rias, t\u00e9cnicas e artistas para a cria\u00e7\u00e3o dos diferentes objectos e utens\u00edlios criados para a sua marca.<\/p>\n

Porque os detalhes s\u00e3o importantes, n\u00e3o s\u00f3 foi posto o maior cuidado na cria\u00e7\u00e3o dos perfumes, \u00e0 embalagem tamb\u00e9m foi dedicada uma grande aten\u00e7\u00e3o: a vela est\u00e1 contida num copo em cer\u00e2mica branca Limoges, simplesmente com o n\u00famero estampado a preto e com uma tampa em bronze, pensada para que quando a vela esteja totalmente consumida, possa servir como um \u00fatil objecto decorativo. As caixas de cart\u00e3o que servem de embalagem, contam atrav\u00e9s das ilustra\u00e7\u00f5es da autoria de Gildo Medina, cada uma das diferentes hist\u00f3rias de viagens.<\/p>\n

Detentor de uma imagina\u00e7\u00e3o prodigiosa e sempre atento \u00e0\u00a0inova\u00e7\u00e3o na t\u00e9cnica e\u00a0no uso de materiais de alta qualidade, descubro, para meu enorme espanto, que as suas velas depois de Fran\u00e7a passaram a ser feitas em Portugal (a minha ainda n\u00e3o foi, mas a pr\u00f3xima ja ser\u00e1!). N\u00e3o que n\u00e3o fosse poss\u00edvel, e aqui quem escreve \u00e9 a enorme f\u00e3 da nossa marca, mas n\u00e3o estava \u00e0 espera desta t\u00e3o boa surpresa.<\/p>\n

Em Nova Iorque as suas pe\u00e7as podem-se comprar no 370 Bleecker Street, bem perto do Meatpacking\u00a0District – o meu bairro de\u00a0elei\u00e7\u00e3o em Nova Iorque. Em Lisboa \u00e9 na 21 Concept Store que sugiro que encontre esta linda cole\u00e7\u00e3o de velas<\/a>. E se julga que s\u00e3o apenas bonitas, experimente\u00a0mergulhar\u00a0mais fundo. Cada pe\u00e7a tem uma \u00a0hist\u00f3ria erudita e inspiradora. Para descobrir aqui<\/a>\u00a0ou na pequena hist\u00f3ria que deixo mais em baixo neste post.<\/p>\n

The association of the scent name to a number was not made randomly, each having its own meaning and an intimate connection with the traveling story it tells. Each scent tries to capture an unexpected moment of a voyage and reminisce the magic feeling of letting yourself be led into an adventure.<\/em><\/p>\n

In order to create these 4 scents, Elad Yifrach worked in collaboration with the perfumer Yann Vasnier<\/a>, the renowned master of perfume, having created scents for designers such as Tom Ford, Marc Jacobs and Comme des Gar\u00e7ons. Yann and Elad\u2019s inspiration for the conception of the \u00ab\u00a0Parfums de Voyage\u00a0\u00bb line came from Elad\u2019s intense journeys in search of materials, techniques and artists for the creation of the different objects and tools conceived for his brand.<\/em><\/p>\n

Because detail is important, not only the scents were extremely carefully thought through and created, but also the packaging had great attention dedicated to it: The candle is encased in a white ceramic Limoges glass, with nothing but the imprinted number in black and a bronze lid, thoughtfully designed to turn the candle into an useful decorating object after it has been fully consumed. Each of the cardboard boxes that serve as packaging tell, through Gildo Medina\u2019s illustrations, a different travelling story.<\/em><\/p>\n

Prodigiously imaginative and always aware of innovation in technique and high-end materials, I found, to my great surprise, that his candles, after France, are now being made in Portugal (mine hasn\u2019t yet, but the next one will be!). Not that it was impossible, great lover of our brand writing here, but I couldn’t see this pleasant surprise coming.<\/em><\/p>\n

In New York the pieces are available at 370 Bleeker Street, right next to the Meatpacking District – my neighborhood of choice in New York. In Lisbon it\u2019s at the 21 Concept Store I suggest you go discover this charming candle collection<\/a>. And if you think they\u2019re just beautiful, try diving deeper. Each piece has an erudite and inspiring history. Here<\/a>\u00a0to find out or in the small story you\u2019ll find at the end of the page.<\/em><\/p>\n

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images copywrite courtesy of Elad Yifrach and L\u2019Objet<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Descobri a L’Objet\u00a0no espa\u00e7o ‘Candles, A Fire In My Heart’ da\u00a021 Concept Store\u00a0no Pr\u00edncipe Real.\u00a0Conhecida por ter as velas mais bonitas da cidade, trope\u00e7o na criatividade de Elad Yifrach quando descobri na linha ‘Parfum de Voyages’ o\u00a075, ano em que o c\u00e9u me registou no territ\u00f3rio nestas maravilhas da Terra. I first discovered L’Objet\u00a0at \u00ab\u00a0Candles, […]<\/p>\n","protected":false},"author":101477,"featured_media":36609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18,95,257],"tags":[],"yoast_head":"\n'Parfum de Voyages' | Sancha Trindade l TV - Published Articles<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Parfum de Voyages' | Sancha Trindade l TV - Published Articles\" \/>\n<meta property=\"og:description\" content=\"Descobri a L’Objet\u00a0no espa\u00e7o ‘Candles, A Fire In My Heart’ da\u00a021 Concept Store\u00a0no Pr\u00edncipe Real.\u00a0Conhecida por ter as velas mais bonitas da cidade, trope\u00e7o na criatividade de Elad Yifrach quando descobri na linha ‘Parfum de Voyages’ o\u00a075, ano em que o c\u00e9u me registou no territ\u00f3rio nestas maravilhas da Terra. 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