{"id":45442,"date":"2025-01-03T20:23:24","date_gmt":"2025-01-03T20:23:24","guid":{"rendered":"https:\/\/www.sanchatrindade.com\/published\/?p=45442"},"modified":"2026-08-26T22:46:25","modified_gmt":"2026-08-26T22:46:25","slug":"baur-au-lac","status":"publish","type":"post","link":"https:\/\/www.sanchatrindade.com\/published\/baur-au-lac\/","title":{"rendered":"Baur au Lac"},"content":{"rendered":"

Este artigo foi tamb\u00e9m publicado no Fora de S\u00e9rie<\/a> do Eco<\/a>.<\/p>\n

This article was also published in Eco News Portuguese Economy,<\/a> Fora de S\u00e9rie<\/a>.<\/em><\/p>\n

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A cidade de Zurique, localizada no cora\u00e7\u00e3o da Su\u00ed\u00e7a, \u00e9 frequentemente considerada uma das cidades mais vibrantes e bem organizadas do mundo. Pulsante de forma suave, nas margens do lago de Zurique e cercada por montanhas, esta cidade europeia combina beleza natural com infraestruturas urbanas de excel\u00eancia. E, se a conhecemos por ser um nomeado centro financeiro global, abrigando diversas sedes de grandes bancos e empresas multinacionais, h\u00e1 mais para al\u00e9m da riqueza material.<\/p>\n

A qualidade de vida, com um sistema de transportes p\u00fablico irrepreens\u00edvel, a seguran\u00e7a e servi\u00e7os de sa\u00fade e educa\u00e7\u00e3o de excel\u00eancia, s\u00e3o alguns dos ingredientes que fazem de Zurique um destino t\u00e3o desejado. Seja para trabalhar, estudar ou viver, a cidade oferece uma combina\u00e7\u00e3o \u00fanica de oportunidades profissionais e uma vida cotidiana estimulante, mas tamb\u00e9m tranquila e muito estruturada.<\/p>\n

The city of Zurich, located in the heart of Switzerland, is often considered one of the most vibrant and well-organised cities in the world. Pulsating gently on the shores of Lake Zurich and surrounded by mountains, this European city combines natural beauty with excellent urban infrastructure. And while we know it for being a renowned global financial centre, home to the headquarters of major banks and multinational companies, there’s more to it than material wealth.<\/em><\/p>\n

Quality of life, with an impeccable public transport system, safety and excellent health and education services, are some of the ingredients that make Zurich such a desirable destination. Whether you want to work, study or live in Zurich, the city offers a unique combination of professional opportunities and a stimulating everyday life that is also peaceful and very structured.<\/em><\/p>\n

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A maior cidade da Su\u00ed\u00e7a lidera, assim, a lista de cidades da Mercer deste ano com melhor qualidade de vida. A consultora de recursos humanos, que avalia as cidades pelos seus padr\u00f5es de vida excepcionais, infraestruturas, cen\u00e1rio cultural, habita\u00e7\u00e3o, ambiente sociocultural, poder de compra, viagens, tr\u00e2nsito, qualidade do ar e acesso \u00e0 educa\u00e7\u00e3o, nomeou Zurique como a melhor de 2024. A primeira posi\u00e7\u00e3o \u00e9 impulsionada pelos seus excelentes servi\u00e7os p\u00fablicos, baixas taxas de criminalidade e um cen\u00e1rio cultural diversificado entre tradi\u00e7\u00f5es, que os su\u00ed\u00e7os preservam de forma ex\u00edmia, e contemporaneidade, com infraestruturas eficientes e sustent\u00e1veis.<\/p>\n

Switzerland’s largest city thus tops this year’s Mercer list of cities with the best quality of life. The human resources consultancy, which evaluates cities for their exceptional standards of living, infrastructure, cultural scene, housing, socio-cultural environment, purchasing power, travel, traffic, air quality and access to education, has named Zurich the best of 2024. The top position is driven by its excellent public services, low crime rates and a cultural scene that is diverse between traditions, which the Swiss preserve in an excellent way, and contemporaneity, with efficient and sustainable infrastructures.<\/em><\/p>\n

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Porque abro os panos a 2025, fiz quest\u00e3o de nomear o Baur au Lac, o hotel hist\u00f3rico que pulsa no cora\u00e7\u00e3o de Zurique. A experi\u00eancia intemporal tem como morada um hotel familiar de s\u00e9tima gera\u00e7\u00e3o e que, rodeado pelo seu pr\u00f3prio jardim privado, oferece uma vista deslumbrante sobre o Lago de Zurique e os majestosos Alpes su\u00ed\u00e7os.<\/p>\n

Durante quase dois s\u00e9culos, o Baur au Lac foi testemunha da hist\u00f3ria e anfitri\u00e3o de algumas das figuras e momentos mais emblem\u00e1ticos. Conhecido como \u201ca sala de estar de Zurique\u201d, acolheu realezas, vision\u00e1rios e lendas de Hollywood. Da Imperatriz Sissi da \u00c1ustria a Audrey Hepburn, o hotel tem sido um santu\u00e1rio em Zurique para quem procura eleg\u00e2ncia, discri\u00e7\u00e3o e hospitalidade, aliado a uma hist\u00f3ria ic\u00f3nica intemporal. Cen\u00e1rio das discuss\u00f5es que levaram \u00e0 cria\u00e7\u00e3o do Pr\u00e9mio Nobel da Paz, destacando o seu papel n\u00e3o apenas como uma morada para ficar, mas como um local onde nascem ideias e legados, pareceu-me pertinente o seu destaque, nestes tempos dicot\u00f4micos que o mundo atravessa.<\/p>\n

A hist\u00f3ria do Baur au Lac come\u00e7ou em 1844, quando Johannes Baur, inspirado pela beleza serena dos Alpes, fundou o hotel nas margens do lago. A sua vis\u00e3o era criar um retiro que combinasse a beleza natural com conforto sofisticado. Ao longo das d\u00e9cadas, o hotel expandiu-se e evoluiu, sempre sob a cuidadosa dire\u00e7\u00e3o da fam\u00edlia fundadora. O seu crescimento foi marcado por um compromisso com a inova\u00e7\u00e3o e a excel\u00eancia, desde a expans\u00e3o dos seus terrenos at\u00e9 \u00e0 cria\u00e7\u00e3o do primeiro clube privado da Su\u00ed\u00e7a e de uma adega famosa no pa\u00eds, que armazena centenas de milhares de garrafas de colecionador.<\/p>\n

Because I’m opening the curtains to 2025, I made a point of nominating Baur au Lac, the historic hotel in the heart of Zurich. The timeless experience is housed in a seventh-generation family hotel which, surrounded by its own private garden, offers a breathtaking view of Lake Zurich and the majestic Swiss Alps.<\/em><\/p>\n

For almost two centuries, the Baur au Lac has witnessed history and played host to some of the most emblematic figures and moments. Known as \u2018Zurich’s living room\u2019, it has welcomed royalty, visionaries and Hollywood legends. From Empress Sissi of Austria to Audrey Hepburn, the hotel has been a sanctuary in Zurich for those seeking elegance, discretion and hospitality, combined with a timeless iconic history. The scene of the discussions that led to the creation of the Nobel Peace Prize, emphasising its role not just as a place to stay, but as a place where ideas and legacies are born, it seemed pertinent to highlight it in these dichotomous times that the world is going through.<\/em><\/p>\n

The story of Baur au Lac began in 1844 when Johannes Baur, inspired by the serene beauty of the Alps, founded the hotel on the shores of the lake. His vision was to create a retreat that combined natural beauty with sophisticated comfort. Over the decades, the hotel has expanded and evolved, always under the careful direction of the founding family. Its growth has been marked by a commitment to innovation and excellence, from the expansion of its grounds to the creation of the first clubhouse.<\/em><\/p>\n

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Apesar de atravessar duas guerras mundiais, renova\u00e7\u00f5es v\u00e1rias e mudan\u00e7as de \u00e9poca, o Baur au Lac manteve-se firme na sua dedica\u00e7\u00e3o aos seus viajantes de mundo. E isso s\u00f3 foi poss\u00edvel pela paix\u00e3o atenta a uma hospitalidade de excel\u00eancia de pormenor, desde os interiores cuidadosamente concebidos at\u00e9 \u00e0s excepcionais experi\u00eancias gastron\u00f3micas.<\/p>\n

Despite going through two world wars, various renovations and changes of era, Baur au Lac has remained steadfast in its dedication to its world travellers. And this has only been made possible by a passion for excellent hospitality in every detail, from the carefully designed interiors to the exceptional gastronomic experiences.<\/em><\/p>\n

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Atualmente, o Baur au Lac continua a receber h\u00f3spedes de todo o mundo, oferecendo uma variedade de experi\u00eancias que celebram o seu legado e a beleza de Zurique. Durante a \u00e9poca festiva, o hotel transforma-se num pa\u00eds das maravilhas de Inverno, com uma das \u00e1rvores de Natal mais altas de Zurique a iluminar o seu parque, e as iguarias sazonais a criarem uma atmosfera inebriante. E, se os h\u00f3spedes podem celebrar a magia da \u00e9poca com um tradicional ch\u00e1 da tarde \u00e0 lareira, o hotel oferece v\u00e1rias experi\u00eancias gastron\u00f3micas imperd\u00edveis em Zurique.<\/p>\n

O Le Hall, carinhosamente conhecido como uma das salas de estar mais carism\u00e1ticas do hotel, \u00e9 o cen\u00e1rio perfeito para um ch\u00e1 da tarde ou um aperitivo, onde os h\u00f3spedes podem desfrutar de scones caseiros, sandu\u00edches gourmet e pastelaria de alta costura. A adi\u00e7\u00e3o de uma ta\u00e7a de champanhe eleva a experi\u00eancia, tornando-a numa indulg\u00eancia memor\u00e1vel desta \u00e9poca.<\/p>\n

Today, Baur au Lac continues to welcome guests from all over the world, offering a variety of experiences that celebrate its heritage and the beauty of Zurich. During the festive season, the hotel is transformed into a winter wonderland, with one of Zurich’s tallest Christmas trees lighting up its park, and seasonal delicacies creating an intoxicating atmosphere. And while guests can celebrate the magic of the season with a traditional afternoon tea by the fireplace, the hotel offers several unmissable dining experiences in Zurich.<\/p>\n

Le Hall, affectionately known as one of the hotel’s most charismatic lounges, is the perfect setting for afternoon tea or an aperitif, where guests can enjoy homemade scones, gourmet sandwiches and haute couture pastries. The addition of a glass of champagne elevates the experience, making it a memorable indulgence this season.<\/p>\n

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O Marguita, outra joia do portef\u00f3lio gastron\u00f3mico do Baur au Lac, \u00e9 marcado por um ambiente elegante e distinto pelos janel\u00f5es que ganham luz no inverno. Com um menu inspirado nos sabores mediterr\u00e2nicos e criado com os melhores ingredientes sazonais, o Marguita \u00e9 conhecido por encantar com as suas interpreta\u00e7\u00f5es criativas de pratos cl\u00e1ssicos. A extensa lista de bebidas, com cocktails de assinatura e vinhos raros, asseguram uma experi\u00eancia memor\u00e1vel, a qual recomendo para almo\u00e7o.<\/p>\n

Marguita, another jewel in Baur au Lac’s gastronomic portfolio, is characterised by its elegant ambience and distinctive windows that gain light in winter. With a menu inspired by Mediterranean flavours and created with the best seasonal ingredients, Marguita is known for enchanting with its creative interpretations of classic dishes. The extensive drinks list, with signature cocktails and rare wines, ensures a memorable experience, which I recommend for lunch.<\/em><\/p>\n

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J\u00e1 a Brasserie Baur’s, uma vers\u00e3o atualizada da cl\u00e1ssica brasserie europeia, oferece um menu que celebra a sazonalidade em pratos da gastronomia local. A carta de vinhos \u00e9 uma viagem pelas melhores colheitas do mundo, complementando na perfei\u00e7\u00e3o a experi\u00eancia, que recomendo para jantar.<\/p>\n

Brasserie Baur’s, an updated version of the classic European brasserie, offers a menu that celebrates seasonality in dishes from the local gastronomy. The wine list is a journey through the world’s best vintages, perfectly complementing the experience, which I recommend for dinner.<\/em><\/p>\n

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No inverno, o hotel monta o Chalet au Lac no jardim. Um pequeno caminho de madeira, forrado com \u00e1rvores de Natal bem iluminadas, leva-nos a um chal\u00e9 de madeira. Bancos r\u00fasticos com cobertas de pelo branco, velas e trajes t\u00edpicos v\u00e3o transport\u00e1-lo, por momentos, para o ambiente de montanha t\u00e3o caracter\u00edstico da Su\u00ed\u00e7a.<\/p>\n

In winter, the hotel sets up the Chalet au Lac in the garden. A small wooden path lined with brightly lit Christmas trees leads to a wooden chalet. Rustic benches with white fur covers, candles and traditional costumes will transport you for a moment to the mountain atmosphere so characteristic of Switzerland.<\/em><\/p>\n

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No Baur au Lac, cada canto conta uma hist\u00f3ria. Desde o seu patrim\u00f3nio cuidadosamente preservado at\u00e9 \u00e0s suas inova\u00e7\u00f5es cont\u00ednuas, neste hotel carism\u00e1tico celebra-se preserva\u00e7\u00e3o do patrim\u00f3nio e criam-se mem\u00f3rias a par do seu legado. Uma experi\u00eancia intemporal inesquec\u00edvel numa cidade com a qualidade de vida de 2024, pareceu-nos uma boa raz\u00e3o para pensar viajar at\u00e9 Zurique, que apesar das dicotomias do Mundo nos inspira a continuar a sonhar, numa cidade que se diz perfeita.<\/p>\n

At Baur au Lac, every corner tells a story. From its carefully preserved heritage to its ongoing innovations, this charismatic hotel celebrates heritage preservation and creates memories alongside its legacy. An unforgettable timeless experience in a city with the quality of life of 2024 seemed like a good reason to consider travelling to Zurich, which despite the dichotomies of the world inspires us to keep dreaming in a city that claims to be perfect.<\/em><\/p>\n

\u00a9\u00a0<\/i>Sancha.Co Studio \u00a0<\/a>& Baur au Lac\u00a0<\/a><\/i><\/em><\/small><\/p>\n

O que adorei<\/strong>
\nA beleza do edif\u00edcio e a ode gastron\u00f3mica 360\u00ba.
\nA melhorar<\/strong>
\nNada a declarar.
\nA reservar<\/strong>
\nQualquer quarto com vista para o lago e a Brasserie Baur’s \u00e9 mesmo obrigat\u00f3ria.<\/p>\n

What I loved<\/strong><\/em>
\nThe beauty of the building and the 360\u00ba gastronomic ode.<\/em>
\nTo be improved<\/strong><\/em>
\nNothing to declare.<\/em>
\nTo book<\/strong><\/em>
\nAny room with a lake view and Brasserie Baur’s is a must.<\/em><\/p>\n

Baur au Lac<\/strong>
\nsite<\/a> . instagram<\/a>\u00a0<\/em><\/small><\/p>\n

Mais em My Switrzerland, <\/a>The Official Zurich City Guide,<\/a> Swiss<\/a> and Travel Swiss<\/a>. More in My Switrzerland<\/a>, <\/a>The Official Zurich City Guide,<\/a>Swiss<\/a> and Travel Swiss<\/a>.<\/em><\/p>\n

Este artigo contou com o apoio do Turismo da Sui\u00e7a, My Stwitzerland<\/a><\/em><\/small>This article was supported by Swiss Tourism, My Stwitzerland<\/a><\/em><\/small><\/p>\n

Follow Sancha.Co’s Instagram<\/a><\/em>
\nTo invest in Portugal: CURATED Investments<\/a><\/em><\/p>\n

Artigo publicado a 29 de Julho de 2026, no no Fora de S\u00e9rie<\/a> do Eco.<\/a>
\nArticle published on July 29th, 2026, in no News Portuguese Economy,<\/a>Fora de S\u00e9rie<\/a>.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Este artigo foi tamb\u00e9m publicado no Fora de S\u00e9rie do Eco. This article was also published in Eco News Portuguese Economy, Fora de S\u00e9rie. A cidade de Zurique, localizada no cora\u00e7\u00e3o da Su\u00ed\u00e7a, \u00e9 frequentemente considerada uma das cidades mais vibrantes e bem organizadas do mundo. Pulsante de forma suave, nas margens do lago de […]<\/p>\n","protected":false},"author":101477,"featured_media":45457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[186,374,375,350,378,14],"tags":[],"yoast_head":"\nBaur au Lac | CURATED | Sancha.Co<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baur au Lac | CURATED | Sancha.Co\" \/>\n<meta property=\"og:description\" content=\"Este artigo foi tamb\u00e9m publicado no Fora de S\u00e9rie do Eco. This article was also published in Eco News Portuguese Economy, Fora de S\u00e9rie. A cidade de Zurique, localizada no cora\u00e7\u00e3o da Su\u00ed\u00e7a, \u00e9 frequentemente considerada uma das cidades mais vibrantes e bem organizadas do mundo. 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